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Make sure that components that have the same functionality across the site are identified consistently. A strategy that people who use screen readers use when operating a Web site is to rely heavily on their familiarity with functions that may appear on different Web pages. If identical functions have different labels on different Web pages, the site will be considerably more difficult to use. It may also be confusing and increase the cognitive load for people with cognitive limitations. Therefore, consistent labeling will help.
3.2.4 Consistent Identification: Components that have the same functionality within a set of Web pages are identified consistently.