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Readers should be able to determine the purpose of links either from the link text (the words enclosed by the anchor tag) or the link context (generally the same sentence, preferably preceding the link or enclosing element). Descriptive link text helps all users decide whether they wish to follow the link. All links that go to the same location should use the same link text.
2.4.4 Link Purpose (In Context): The purpose of each link can be determined from the link text alone or from the link text together with its programmatically determined link context, except where the purpose of the link would be ambiguous to users in general. (Level A)