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Use text instead of images of text if the technology being used can achieve the desired visual presentation, unless the particular presentation (like a logo) is an essential part of the information conveyed, or some mechanism is provided to allow the user to customize the text images
1.4.5 Images of Text: If the technologies being used can achieve the visual presentation, text is used to convey information rather than images of text except for the following: (Level AA)
Note: Logotypes (text that is part of a logo or brand name) are considered essential.