Implementing accessibility best practices on your website allows people with disabilities to consume your content and engage with you to the fullest extent. Many businesses are also realizing the many additional benefits of web accessibility.

Digital marketers, for example, are discovering that accessibility improves SEO. There's a related aspect that hasn't received much attention: accessibility improves bounce rates.

On the Fourth of July, we celebrate our independence as a nation that collectively values freedom and liberty. It also feels like an appropriate time to celebrate and reflect on what independence means for the individual and how prioritizing accessibility can enable some individuals with disabilities to live more independently in the digital age.

Deafness, hearing loss, and being hard of hearing are some of the most common disabilities in the U.S. and worldwide, yet there are still many misconceptions surrounding hearing disabilities — including that there are many different levels of hearing. Here are 8 facts about hearing impairment and how they relate to web accessibility.

Advocates for digital accessibility and those in compliance and governance roles sometimes say that accessibility should be prioritized at the same level as privacy and security. Absolutely, it should be, but it's time to take the argument one step further — not only should accessibility be prioritized in the same way as privacy and security, it needs to be recognized that accessibility is privacy and security.

Microsoft has released four new computer games that people can play using only their eyes. These games, branded Eyes First, use eye-tracking technology to enable people with speech and mobility disabilities to do things on the computer like solve puzzles and negotiate mazes.

This article will not contain any accessibility best practices. It will not tell you any quick fixes you can make to your websites and apps to make them more usable for people with disabilities. It will not be technical at all. But yet, it will tell you the single most important thing you can do to improve web accessibility.

PowerPoint is many people's go-to program for creating presentations. It also tends to be highly visual with graphs, images, and infographics. Fortunately, just like Microsoft Word, PowerPoint has many built-in features to help make documents accessible — but this doesn't mean your presentations are automatically accessible.

With so much recent focus on web accessibility, you might find yourself wondering: is it actually just a fad?

A careful review of the evidence suggests that web accessibility is much more than a passing fad. Here are 4 reasons why web accessibility is here to stay.

Earlier this month, IKEA and partners announced a new line of gaming prototypes, UPPKOPPLA, that is meant to improve the gaming experience for people with a wide range of abilities and preferences.

The new line of accessories will use 3D-printing to target the physical needs of gamers. To accomplish this, IKEA is teaming up with UNYQ, a design company specializing in 3D-printed medical products and devices, and Area Academy, an e-sport company known for their educational focus.

If a customer were visiting you in your store and needed assistance with something, most likely they would ask. If a customer or potential customer is visiting your website and they can't do or find something because it isn't accessible, what are they going to do?

Microsoft Word is one of the most common ways to create text documents. Thankfully, Word has many built-in features to help make documents accessible. However, this doesn't mean a Word document is automatically accessible — to make a document fully accessible, you need to follow a few key principles.

Here are seven guidelines to make Microsoft Word documents accessible to people with disabilities.

One of the great things about digital accessibility is how many free resources, guides, checkers, and other tools you can start using today. Here are some of the free offerings we have — available to everyone, right now.

Pinterest, one of the most visual social media platforms, is also considered pretty accessible by many. Pinterest features elements such as alt text, a balanced color palette, and advanced screen reader capabilities, making the platform accessible by people who are blind or have visual or other disabilities.

Here is how to take advantage of the accessibility features in place and how to create more accessible Pinterest content yourself.

Project managers have a level of responsibility for and eyes into all the moving parts of a project. If those projects include websites, apps, or other digital tools, managing accessibility is also one of those responsibilities.

Here are 15 things project managers should know about accessibility (hint: #1 is that you are critical to the process).

May 30 is World MS Day, created to increase awareness, solidarity, and hope for those affected by multiple sclerosis. The campaign for 2019 is “My Invisible MS” and the theme is Visibility, according to the World MS Day website.

The special goal of this year’s theme is to challenge common misconceptions and bring awareness to the invisible symptoms of MS and the impacts of those unseen symptoms on people’s everyday lives.

The Web Content Accessibility Guidelines (WCAG) are often called the most accepted and universal standards for web accessibility — but how widespread is WCAG really?

For some people with various kinds of disabilities, standard computing technologies such as keyboards, monitors, and computer mice can be difficult or impossible to operate and to use to navigate the digital world. Fortunately, there are alternative methods that can help, known as assistive technologies, for using a computer or browsing the web. While the term “assistive technology” can apply to any device used to make tasks possible or easier ―  such as wheelchairs and hearing aids ― this article will discuss only those assistive technologies used to supplement or replace computing devices.

Having people with disabilities visible and present in the community, making decisions, and being valued has the transformational power to impact attitudes toward inclusion. Being inclusive is important to an organization’s success in order to enact positive social change that includes all members of their community.

“Accessible travel” is the concept that all people — including people with vision, hearing, mobility, and cognitive impairments — should be able to do what they want to do and go where they want to go without facing unnecessary barriers, physical or digital, that prevent them from enjoying their travel and tourism experiences to the fullest capacity possible.

May 16, 2019 marks the eighth Global Accessibility Awareness Day (GAAD). To help spread awareness of the importance of accessible digital and web experiences for all, we're highlighting 50 facts. The time for accessibility is now.

In the digital realm, the terms accessibility, usability, and inclusion often overlap, which can lead to these terms being confused. It’s not surprising to find the boundaries between these three concepts blurred because they can inform and improve one another — where lines can be drawn can be more a matter of opinion and interpretation is relative.

Former President Barack Obama and former first lady Michelle Obama's production company, Higher Ground, is releasing a feature-length documentary telling the story of those who attended a summer camp for teenagers with disabilities in the late 1960s and early 1970s. "Crip Camp" is part of Higher Ground's first phase of releases in their partnership with Netflix.

Less than 10% of blind students today are Braille readers, despite the common misconception that everyone who is blind knows Braille. To combat the Braille literacy crisis, Lego has put the recommendations of two charities into action and is testing the concept of Lego Braille Bricks.

Braille Bricks will aim to help children who are blind or have visual impairments learn Braille while having fun. The Lego Foundation and Lego Group made the announcement on April 24 at the Sustainable Brands Conference in Paris.

This month, the Web Content Accessibility Guidelines (WCAG) turned 20 years old. WCAG version 1.0 was published on May 5, 1999 and was a total game-changer for web accessibility. Today, WCAG version 2.1 is cemented as the gold standard in accessibility. So, how did we get here?

National Life Insurance Day is observed every year on May 2, the anniversary of life insurance becoming available in the United States. This year, let's take the celebration a step further by committing to make life insurance websites and tools accessible to everyone, including people with disabilities.