Web accessibility lawsuits under the Americans with Disabilities Act (ADA) are proliferating, with thousands filed in just the last two years. However, many organizations seem to have adopted a “wait it out” strategy, expecting that they’ll deal with the question of accessibility if and when they receive an ADA demand letter.

Yet, businesses who wait to implement digital accessibility until after receiving an ADA demand letter may be both tempting fate and holding themselves back from achieving their full potential.

While more and more companies are realizing the benefits of improving web accessibility, many more are losing billions by not making their platforms usable for people with disabilities. Americans with disabilities have $490 billion in disposable income, yet too many websites are failing to meet their needs — or capture their business.

Thinking of mobile accessibility as secondary, or skipping it altogether, puts organizations at legal risk and makes it likely that a large percentage of users will have negative or even unusable experiences. Here are five stats to show why.

It can be tempting to believe that if you aren't aware of any customer complaints related to the accessibility of your website or app, that there must not be any accessibility issues — or at least any issues serious enough to bother making accessibility improvements.

Here are five reasons no customer complaints doesn't mean no accessibility issues.

Some website operators, just like the owners of some physical locations, approach accessibility in this way: they allow major accessibility gaps to exist and rely on people with disabilities to ask for accommodations. While it's better than giving people no options for access, even if with good intentions, not making websites accessible by default has several serious issues.

According to a 2019 Study of Undergraduate Students and Information Technology conducted by EDUCAUSE Center for Analysis and Research, only half of students with disabilities who need accommodations or accessible technology gave their institutions a positive rating.

Veterans Day is observed every year on November 11 to honor the great veterans who have served. The day is a reminder to say thank you to our service members for their bravery and sacrifice, and for many that includes service-related disabilities.

One way to honor veterans is to ensure that disabilities, like those resulting from military service protecting our nation, don't unnecessarily prevent them from accessing public goods and services, including those online.

It is not a coincidence that the top six most popular websites in the world have all made visible, concrete commitments to improving web accessibility.

Google, YouTube, Facebook, Amazon, Yahoo, and Twitter all realize that accessibility doesn't just expand their user base, it has powerful additional benefits like improving SEO and furthering the missions of their corporate social responsibility.

So what does web accessibility look like for these tech titans?

In September, Vimeo announced new accessibility updates to their video player.

The video-sharing platform currently serves more than 90 million creators worldwide. With the recent updates, more people should be able to use the service.

Here are the changes and how they impact accessibility.

People with disabilities sometimes encounter unnecessary barriers that aren’t faced by people without disabilities in both their personal and professional lives. In too many instances, these obstacles have made it more difficult for many people with vision, hearing, motor, and cognitive disabilities from seeking and obtaining gainful employment.

Did you know October is Dyslexia Awareness Month? The aim of Dyslexia Awareness Month is, of course, to bring awareness to an often-misunderstood neurological condition. It also offers a prime reminder of how certain web accessibility best practices can make a big difference in making web content easier to use for people with dyslexia.

October 29 is World Stroke Day, bringing awareness to the leading cause of disability and one of the leading causes of death in the United States.

The effects of stroke vary, but many of the commonly-resulting disabilities and impairments are some of the key areas for which web accessibility best practices work to solve when it comes to navigating the digital world.

As is true of every skill or calling, even the most seasoned accessibility professional was once a novice. If you are considering a career in accessibility or have interest in being a leader in advancing accessibility initiatives from whatever role you're in, you might already be an accessibility champion in the making.

The 2019 holiday shopping season is almost upon us.

That means there are plenty of potential sale opportunities for your business. But if your website isn’t accessible, it also means you’re going to lose a a lot of those sales.

Redesigning your website offers the perfect opportunity to consider accessibility. Rather than creating your site and trying to implement improvements later, begin with accessibility in mind.

Not only can you work in a timely, cost-efficient manner, but you can also optimize your site from the start, accommodate more users, and integrate accessibility as a top priority in your organization.

The Domino's accessibility case will not be heard by the Supreme Court of the United States, effectively upholding the Ninth Circuit opinion from earlier this year that says their website and app must be accessible. Plus, ten reasons the pizza company's strategy was a mistake.

Eye tracking devices can help people with mobility disabilities meet the challenges of communicating and interacting with the world. The devices allow a computer to be controlled using only eye movements, which can be critical when a person is unable to use a mouse or keyboard. The process, called gaze interaction, uses eye tracking technology to determine exactly where the user is looking on the computer screen or within special eye tracking glasses.

Looming lawsuits and words like "compliance" can make accessibility seem scary — or maybe worse, so daunting that we ignore it entirely.

But here's the thing: accessibility isn't scary; inaccessibility is.

As a business, you want to hire the best candidates for the job. However, you also want to emphasize accessibility within your organization without compromising your search for the top talent.

Fortunately, these two different motivations don’t have to be in conflict. By looking for people with the six traits below, you might improve your odds of hiring outstanding employees who also are a good fit for the pro-accessibility mindset.

The Web Content Accessibility Guidelines (WCAG) are organized by four main principles, which state that content must be POUR: Perceivable, Operable, Understandable, and Robust. WCAG is the most-referenced set of standards in website accessibility lawsuits and is widely considered the best way to achieve accessibility.

Web accessibility is a hot topic and it's here to stay — but with so many organizations learning and implementing the guiding principles and best practices, who actually gets to decide whether or not a website is accessible?

It's no secret web accessibility lawsuits are on the rise and that industries from education to retail to hospitality are increasingly adding compliance measures to help their websites and apps stay compliant with laws like the Americans with Disabilities Act (ADA).

With so much focus on the compliance aspect of accessibility, here's a reminder that you're doing the right thing for your customers and your business while improving everyone's experience.

Labor Day 2019 marked the 125th as a national holiday, a day the US Department of Labor says "celebrates and honors the greatest worker in the world – the American worker." Let's be certain we include the contributions of the members of the workforce with disabilities in that celebration and continue to work to create a more inclusive and more accessible workplace that empowers the future achievements of all workers.

Most businesses rely on third-parties for at least some of their website needs — the website may have been designed by a vendor, it may live on a vendor's platform or use their components and templates, or the content could even be managed entirely or partially by a vendor on an ongoing basis.

Here are 7 questions to ask your vendors about accessibility.

For people who need or want to navigate the web with high contrast enabled, these settings offer a free and pretty reliable way to do so. High contrast also gives you a fast and easy way to identify some accessibility issues on your website you might not catch otherwise.