Accessibility Improves Bounce Rates

July 13, 2019 8:59:48 AM EDT

Implementing accessibility best practices on your website allows people with disabilities to consume your content and engage with you to the fullest extent. Many businesses are also realizing the many additional benefits of web accessibility.

Digital marketers, for example, are discovering that accessibility improves SEO. There's a related aspect that hasn't received much attention: accessibility improves bounce rates.

Understanding WCAG 2.1 Success Criterion 4.1.3: Status Messages

July 12, 2019 10:05:00 AM EDT

Among other additions, WCAG 2.1 introduced a new Level AA success criterion 4.1.3, also known as “Status Messages.” Here's what you need to know about this new checkpoint, including what it is and how to successfully implement it on your website.

8 Facts About Hearing Disabilities and Web Accessibility

July 3, 2019 12:11:43 PM EDT

Deafness, hearing loss, and being hard of hearing are some of the most common disabilities in the U.S. and worldwide, yet there are still many misconceptions surrounding hearing disabilities — including that there are many different levels of hearing. Here are 8 facts about hearing impairment and how they relate to web accessibility.

Tips to Create an Accessible PowerPoint Presentation

June 21, 2019 10:20:00 AM EDT

PowerPoint is many people's go-to program for creating presentations. It also tends to be highly visual with graphs, images, and infographics. Fortunately, just like Microsoft Word, PowerPoint has many built-in features to help make documents accessible — but this doesn't mean your presentations are automatically accessible.

What Project Managers Need to Know About Accessibility

June 1, 2019 11:20:43 AM EDT

Project managers have a level of responsibility for and eyes into all the moving parts of a project. If those projects include websites, apps, or other digital tools, managing accessibility is also one of those responsibilities.

Here are 15 things project managers should know about accessibility (hint: #1 is that you are critical to the process).

World MS Day Highlights Need for Digital Accessibility

May 30, 2019 9:00:00 AM EDT

May 30 is World MS Day, created to increase awareness, solidarity, and hope for those affected by multiple sclerosis. The campaign for 2019 is “My Invisible MS” and the theme is Visibility, according to the World MS Day website.

The special goal of this year’s theme is to challenge common misconceptions and bring awareness to the invisible symptoms of MS and the impacts of those unseen symptoms on people’s everyday lives.

Assistive Technology 101: What You Need to Know

May 23, 2019 9:50:00 AM EDT

For some people with various kinds of disabilities, standard computing technologies such as keyboards, monitors, and computer mice can be difficult or impossible to operate and to use to navigate the digital world. Fortunately, there are alternative methods that can help, known as assistive technologies, for using a computer or browsing the web. While the term “assistive technology” can apply to any device used to make tasks possible or easier ―  such as wheelchairs and hearing aids ― this article will discuss only those assistive technologies used to supplement or replace computing devices.

Digital Accessibility for the Travel Industry

May 17, 2019 11:43:56 AM EDT

“Accessible travel” is the concept that all people — including people with vision, hearing, mobility, and cognitive impairments — should be able to do what they want to do and go where they want to go without facing unnecessary barriers, physical or digital, that prevent them from enjoying their travel and tourism experiences to the fullest capacity possible.

Accessibility vs. Usability vs. Inclusion

May 14, 2019 11:01:04 AM EDT

In the digital realm, the terms accessibility, usability, and inclusion often overlap, which can lead to these terms being confused. It’s not surprising to find the boundaries between these three concepts blurred because they can inform and improve one another — where lines can be drawn can be more a matter of opinion and interpretation is relative.

History of the Web Content Accessibility Guidelines (WCAG)

May 6, 2019 9:15:40 AM EDT

This month, the Web Content Accessibility Guidelines (WCAG) turned 20 years old. WCAG version 1.0 was published on May 5, 1999 and was a total game-changer for web accessibility. Today, WCAG version 2.1 is cemented as the gold standard in accessibility. So, how did we get here?

Ditch the Fancy Vocabulary for Accessible Language

May 4, 2019 11:58:08 AM EDT

When building a website, many designers and developers adhere to the principle of keeping everything as simple as possible, only as complex as it needs to be. This is usually a good practice for web design itself — but what about the text on your web pages?

According to the U.S. Centers for Disease Control and Prevention, roughly 6.6 million people in the U.S. have a cognitive disability that affects their memory, concentration, or decision-making. Making the language of your website more accessible is a valuable step in improving the experience for people with disabilities.

Why is website accessibility becoming so popular?

May 1, 2019 11:00:49 AM EDT

The concepts that govern web accessibility have been around for a few decades, but in the past few years accessibility has started to pick up steam in public consciousness. So, why now is web accessibility becoming so popular? Here are eight reasons.

What is color contrast?

April 20, 2019 11:27:02 AM EDT

Colors are an essential feature of web design and how they're used is a core consideration of a website's or app's accessibility. A term you may have heard is "color contrast," but if you aren't quite sure what that means, we have you covered.

Creative Site Design That's Beautiful and Accessible

April 16, 2019 9:10:00 AM EDT

Some people think that creating an accessible website limits design and creativity; however, prioritizing accessibility can inspire beautiful and creative site design. Using color and images thoughtfully, for example, can make your site stand out. Here are 4 tips for creative site design with accessibility in mind.

Have you taken advantage of our on-site accessibility training?

April 11, 2019 2:48:04 PM EDT

Larger groups. Smaller, more intimate sessions. Teleconferences. Designed to meet your needs.

We offer an on-site accessibility training program for organizations that desire to build understanding and self-sufficiency in digital accessibility.

6 Unexpected Benefits of Web Accessibility

April 4, 2019 11:36:05 AM EDT

The most obvious benefit of web accessibility is that it helps people with disabilities enjoy your website’s content, products, and services. However, the advantages of web accessibility aren’t limited to their immediate impact for people with disabilities — and some of them may surprise you.

Here are 6 additional benefits of web accessibility for your organization, your employees, and your customers.

5 Quick Ways to Self-check the Accessibility of a Website

April 3, 2019 4:09:44 PM EDT

Ensuring your website is accessible is imperative for business, legal, and practical reasons, but it can be hard to know where to start, especially if technical requirements and testing aren't your strength. Here are some quick ways to check the accessibility of a website.

Checklist for Creating Accessible Videos

April 2, 2019 9:08:00 AM EDT

Creating accessible videos can drastically broaden their reach and usability. Unfortunately an often-overlooked part of video production, accessibility doesn't have to add significant time or cost, especially when considered from the beginning. Everyone benefits from accessible videos. Here are the steps to creating an accessible video.

5 Tips for Browsing the Web without Traditional Keyboard Use

March 22, 2019 12:17:09 PM EDT

As they’ve been designed today, standard input devices such as keyboards and computer mice need a high degree of fine motor control skills. Many people barely give this fact a second thought, but for others it poses an everyday challenge.

Fortunately, traditional keyboards are far from the only way that you can enter text and navigate the web. If you're looking for enhancements you can make so surfing the web is a little easier, please check out and consider these tips.

How to Get Web Accessibility Buy-In at Work

February 21, 2019 9:40:00 AM EST

Getting accessibility buy-in at work can make the difference between creating websites and apps that are usable and understandable to everyone, or preventing large segments of people from learning about your company and purchasing its products and services. But how do you achieve web accessibility buy-in?

How to Create Accessible Content and Designs for People with Dyslexia

February 12, 2019 10:22:00 AM EST

Dyslexia is a term most people have heard, but not everyone understands the impact it has on millions of Americans. Even fewer are aware of key content and design considerations to make digital content easier for people with dyslexia to read and use. Learn about dyslexia and accessibility considerations here.

A Guide to Facebook Closed Captioning for Accessibility

January 30, 2019 10:50:00 AM EST

Closed captions are required for video accessibility.

Here's how to add closed captions to Facebook videos.

Videos generate 12 times more shares than images and text combined, will generate the majority of traffic growth by 2021, and are used by 87% of online marketers in their digital media strategies.

New W3C Recommendation: Accessible Name and Description Computation

January 23, 2019 10:21:00 AM EST

The World Wide Web Consortium (W3C) released a new recommendation, "Accessible Name and Description Computation," that aims to help people using assistive technologies browse the web. So what does this new W3C recommendation mean for web accessibility — and what is a W3C recommendation, anyway?

YouTube Closed Captioning for Accessibility: Why and How

January 15, 2019 11:35:00 AM EST

Amazingly, online videos are still growing and aren’t going away anytime soon. According to Statista, the number of digital video viewers in the United States is currently at around 228 million, with projections at 236 million by 2020. This includes platforms like Netflix and YouTube — the latter of which receives over 72 hours of uploaded video a minute.

Five Things You Might Not Know About Braille

January 3, 2019 10:55:00 AM EST

January 4 marks World Braille Day, a celebration of the reading and writing code used by some blind people. To honor this day and to spread some much-needed awareness, we're sharing five facts about Braille that many people who don't use the system may not yet realize.

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