Accessibility Improves Bounce Rates

July 13, 2019 8:59:48 AM EDT

Implementing accessibility best practices on your website allows people with disabilities to consume your content and engage with you to the fullest extent. Many businesses are also realizing the many additional benefits of web accessibility.

Digital marketers, for example, are discovering that accessibility improves SEO. There's a related aspect that hasn't received much attention: accessibility improves bounce rates.

Understanding WCAG 2.1 Success Criterion 4.1.3: Status Messages

July 12, 2019 10:05:00 AM EDT

Among other additions, WCAG 2.1 introduced a new Level AA success criterion 4.1.3, also known as “Status Messages.” Here's what you need to know about this new checkpoint, including what it is and how to successfully implement it on your website.

Web Accessibility and the Fourth of July: Celebrating Independence in More Ways Than One

July 4, 2019 10:00:00 AM EDT

On the Fourth of July, we celebrate our independence as a nation that collectively values freedom and liberty. It also feels like an appropriate time to celebrate and reflect on what independence means for the individual and how prioritizing accessibility can enable some individuals with disabilities to live more independently in the digital age.

8 Facts About Hearing Disabilities and Web Accessibility

July 3, 2019 12:11:43 PM EDT

Deafness, hearing loss, and being hard of hearing are some of the most common disabilities in the U.S. and worldwide, yet there are still many misconceptions surrounding hearing disabilities — including that there are many different levels of hearing. Here are 8 facts about hearing impairment and how they relate to web accessibility.

Accessibility Is Privacy and Security

July 2, 2019 10:41:48 AM EDT

Advocates for digital accessibility and those in compliance and governance roles sometimes say that accessibility should be prioritized at the same level as privacy and security. Absolutely, it should be, but it's time to take the argument one step further — not only should accessibility be prioritized in the same way as privacy and security, it needs to be recognized that accessibility is privacy and security.

Microsoft Releases New Eyes First Games

June 25, 2019 11:19:25 AM EDT

Microsoft has released four new computer games that people can play using only their eyes. These games, branded Eyes First, use eye-tracking technology to enable people with speech and mobility disabilities to do things on the computer like solve puzzles and negotiate mazes.

The Single Most Important Thing You Can Do to Improve Website Accessibility

June 22, 2019 1:25:54 PM EDT

This article will not contain any accessibility best practices. It will not tell you any quick fixes you can make to your websites and apps to make them more usable for people with disabilities. It will not be technical at all. But yet, it will tell you the single most important thing you can do to improve web accessibility.

Tips to Create an Accessible PowerPoint Presentation

June 21, 2019 10:20:00 AM EDT

PowerPoint is many people's go-to program for creating presentations. It also tends to be highly visual with graphs, images, and infographics. Fortunately, just like Microsoft Word, PowerPoint has many built-in features to help make documents accessible — but this doesn't mean your presentations are automatically accessible.

IKEA and Partners Unveil 3D-Printed Gaming Accessories That Will Improve Accessibility for Gamers

June 14, 2019 10:00:00 AM EDT

Earlier this month, IKEA and partners announced a new line of gaming prototypes, UPPKOPPLA, that is meant to improve the gaming experience for people with a wide range of abilities and preferences.

The new line of accessories will use 3D-printing to target the physical needs of gamers. To accomplish this, IKEA is teaming up with UNYQ, a design company specializing in 3D-printed medical products and devices, and Area Academy, an e-sport company known for their educational focus.

Tips to Create an Accessible Microsoft Word Document

June 11, 2019 11:11:16 AM EDT

Microsoft Word is one of the most common ways to create text documents. Thankfully, Word has many built-in features to help make documents accessible. However, this doesn't mean a Word document is automatically accessible — to make a document fully accessible, you need to follow a few key principles.

Here are seven guidelines to make Microsoft Word documents accessible to people with disabilities.

Are you taking advantage of our free accessibility resources?

June 8, 2019 11:28:05 AM EDT

One of the great things about digital accessibility is how many free resources, guides, checkers, and other tools you can start using today. Here are some of the free offerings we have — available to everyone, right now.

How to Utilize and Create Accessible Pinterest Content

June 3, 2019 10:04:00 AM EDT

Pinterest, one of the most visual social media platforms, is also considered pretty accessible by many. Pinterest features elements such as alt text, a balanced color palette, and advanced screen reader capabilities, making the platform accessible by people who are blind or have visual or other disabilities.

Here is how to take advantage of the accessibility features in place and how to create more accessible Pinterest content yourself.

World MS Day Highlights Need for Digital Accessibility

May 30, 2019 9:00:00 AM EDT

May 30 is World MS Day, created to increase awareness, solidarity, and hope for those affected by multiple sclerosis. The campaign for 2019 is “My Invisible MS” and the theme is Visibility, according to the World MS Day website.

The special goal of this year’s theme is to challenge common misconceptions and bring awareness to the invisible symptoms of MS and the impacts of those unseen symptoms on people’s everyday lives.

Assistive Technology 101: What You Need to Know

May 23, 2019 9:50:00 AM EDT

For some people with various kinds of disabilities, standard computing technologies such as keyboards, monitors, and computer mice can be difficult or impossible to operate and to use to navigate the digital world. Fortunately, there are alternative methods that can help, known as assistive technologies, for using a computer or browsing the web. While the term “assistive technology” can apply to any device used to make tasks possible or easier ―  such as wheelchairs and hearing aids ― this article will discuss only those assistive technologies used to supplement or replace computing devices.

Digital Accessibility for the Travel Industry

May 17, 2019 11:43:56 AM EDT

“Accessible travel” is the concept that all people — including people with vision, hearing, mobility, and cognitive impairments — should be able to do what they want to do and go where they want to go without facing unnecessary barriers, physical or digital, that prevent them from enjoying their travel and tourism experiences to the fullest capacity possible.

Accessibility vs. Usability vs. Inclusion

May 14, 2019 11:01:04 AM EDT

In the digital realm, the terms accessibility, usability, and inclusion often overlap, which can lead to these terms being confused. It’s not surprising to find the boundaries between these three concepts blurred because they can inform and improve one another — where lines can be drawn can be more a matter of opinion and interpretation is relative.

History of the Web Content Accessibility Guidelines (WCAG)

May 6, 2019 9:15:40 AM EDT

This month, the Web Content Accessibility Guidelines (WCAG) turned 20 years old. WCAG version 1.0 was published on May 5, 1999 and was a total game-changer for web accessibility. Today, WCAG version 2.1 is cemented as the gold standard in accessibility. So, how did we get here?

Ditch the Fancy Vocabulary for Accessible Language

May 4, 2019 11:58:08 AM EDT

When building a website, many designers and developers adhere to the principle of keeping everything as simple as possible, only as complex as it needs to be. This is usually a good practice for web design itself — but what about the text on your web pages?

According to the U.S. Centers for Disease Control and Prevention, roughly 6.6 million people in the U.S. have a cognitive disability that affects their memory, concentration, or decision-making. Making the language of your website more accessible is a valuable step in improving the experience for people with disabilities.

National Life Insurance Day Challenge: Make Your Websites Accessible

May 2, 2019 10:11:59 AM EDT

National Life Insurance Day is observed every year on May 2, the anniversary of life insurance becoming available in the United States. This year, let's take the celebration a step further by committing to make life insurance websites and tools accessible to everyone, including people with disabilities.

Why is website accessibility becoming so popular?

May 1, 2019 11:00:49 AM EDT

The concepts that govern web accessibility have been around for a few decades, but in the past few years accessibility has started to pick up steam in public consciousness. So, why now is web accessibility becoming so popular? Here are eight reasons.

What is color contrast?

April 20, 2019 11:27:02 AM EDT

Colors are an essential feature of web design and how they're used is a core consideration of a website's or app's accessibility. A term you may have heard is "color contrast," but if you aren't quite sure what that means, we have you covered.

Creative Site Design That's Beautiful and Accessible

April 16, 2019 9:10:00 AM EDT

Some people think that creating an accessible website limits design and creativity; however, prioritizing accessibility can inspire beautiful and creative site design. Using color and images thoughtfully, for example, can make your site stand out. Here are 4 tips for creative site design with accessibility in mind.

Have you taken advantage of our on-site accessibility training?

April 11, 2019 2:48:04 PM EDT

Larger groups. Smaller, more intimate sessions. Teleconferences. Designed to meet your needs.

We offer an on-site accessibility training program for organizations that desire to build understanding and self-sufficiency in digital accessibility.

Should you have a separate accessible website?

April 10, 2019 1:29:08 PM EDT

We believe that creating a separate website for people with disabilities is a form of segregation and can be discriminatory, and we advise against it unless there is absolutely no way around it. If you asking if you should have a separate accessible website, please also ask yourself these questions.

5 Quick Ways to Self-check the Accessibility of a Website

April 3, 2019 4:09:44 PM EDT

Ensuring your website is accessible is imperative for business, legal, and practical reasons, but it can be hard to know where to start, especially if technical requirements and testing aren't your strength. Here are some quick ways to check the accessibility of a website.

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