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New W3C Recommendation: Accessible Name and Description Computation

January 23, 2019 10:21:00 AM EST

The World Wide Web Consortium (W3C) released a new recommendation, "Accessible Name and Description Computation," that aims to help people using assistive technologies browse the web. So what does this new W3C recommendation mean for web accessibility — and what is a W3C recommendation, anyway?

Digital Accessibility in the Physical World: 5 Use Cases

January 17, 2019 1:36:24 PM EST

According to the U.S. Centers for Disease Control and Prevention, a full 25 percent of U.S. adults are living with a disability, which can create large and small complications and difficulties for the people who have them. In some instances, technological developments have made the daily lives of people with disabilities easier than ever before. Here are five ways that people with disabilities can use digital technologies in the world around them.

YouTube Closed Captioning for Accessibility: Why and How

January 15, 2019 11:35:00 AM EST

Amazingly, online videos are still growing and aren’t going away anytime soon. According to Statista, the number of digital video viewers in the United States is currently at around 228 million, with projections at 236 million by 2020. This includes platforms like Netflix and YouTube — the latter of which receives over 72 hours of uploaded video a minute.

Don't Miss Your Free Ultimate Guide to Web Accessibility

January 8, 2019 9:55:00 AM EST

Equal access to websites and apps is a civil right — so how do you know if your website is accessible? WCAG 2.1 A/AA is the standard in digital accessibility. Right now you can take advantage of this offer to receive the ultimate beginner's guide to how and why those guidelines apply to your website. Get your copy of the Ultimate Guide to Web Accessibility now.

2019 Forecast: 3 Major Digital Marketing Trends and Accessibility

January 2, 2019 12:20:00 PM EST

Digital marketing practices drive business growth, but to reach all audiences and keep businesses compliant they need to be accessible. Here are three key marketing trends that will continue to boom in 2019 that need to carefully consider how they can help, or hinder, the experiences of people with disabilities.

Why Is It Important for Accessibility to Use Actual Text Instead of Images of Text?

December 24, 2018 11:30:00 AM EST

On the web, we use images everywhere! Images can be an effective way to communicate information. But what happens when we use images of text instead of actual text? This is a design and development practice that’s been around a long time, but usually affects web accessibility negatively.

Introduction to ARIA for Web Accessibility

December 21, 2018 10:10:19 AM EST

WAI-ARIA (Web Accessibility Initiative – Accessible Rich Internet Applications), often referred to as ARIA, is a defined technical specification for attributes in the HTML language. The goal of ARIA is to make web content and web applications more accessible to people with disabilities.

Give Yourself an Accessibility Test: Zoom Your Page to 200%

December 20, 2018 10:06:00 AM EST

There are a number of accessibility tests and exercises you can perform on your own computer right now. One of those is simple: see how content performs when zoomed to 200%. WCAG 1.4.4 Resize Text requires the ability to zoom content to 200% without assistive technology and without loss of content or functionality. Give it a try!

Instagram Now Uses Artificial Intelligence for Alt Text

December 18, 2018 2:54:20 PM EST

Instagram is now using AI to automatically add alt text to images. As an image and video-focused platform, this is a big accessibility win, as screen readers or other assistive technologies need a text alternative available to know what an image is portraying. Users can also add custom alt text for more accurate descriptions.

Give Yourself an Accessibility Test: Don't Use a Mouse

December 17, 2018 10:57:00 AM EST

If you had to, could you move around your favorite website, catch up on the day's news, or complete a purchase transaction without using your mouse? Many people cannot or do not use a mouse, and instead navigate the digital world with a keyboard, keyboard emulator, or other input device.

Accessibility and the Internet of Things

December 15, 2018 10:20:00 AM EST

By promising to change the way we live, work, and travel, the Internet of Things (IoT) is projected to have a more dramatic impact in the very near future. When IoT devices are built to be accessible, they can greatly enhance the quality of life for some people. But what happens when they aren't accessible?

10 Tips to Optimize Email Accessibility

December 13, 2018 2:47:20 PM EST

Email accessibility is the art of crafting emails that everyone, including people with disabilities, can use. Practicing email accessibility represents a commitment to diversity and inclusion, and has serious impacts on audience reach and ultimately, the bottom line. Here are 10 tips to improve the accessibility of emails.

Understanding WCAG 2.1 Guideline 2.5: Input Modalities

December 7, 2018 10:55:00 AM EST

WCAG 2.1 includes a new guideline for input modalities, helping to ensure that various input methods beyond keyboard input are functional. Read about the four Level A success criteria that support the new Input Modalities guideline.

Maximizing Profits on Cyber Monday with Web Accessibility

November 26, 2018 11:20:00 AM EST

Last year, the biggest 100 US retailers brought in $108 billion in online sales in November and December. But what happens when online retailers leave out the 1-in-4 American adults with a disability? Consider the impact accessibility has on the holiday shopping season and Cyber Monday.

Digital Accessibility Benefits Your Brand

November 24, 2018 2:59:09 PM EST

More than just a buzzword, your brand is vital to your success in the digital age. Increasingly, digital accessibility needs to be part of your brand strategy, presenting opportunities to both create accessible experiences and let people know about it.

Five Ways to Improve Your SEO with Web Accessibility

November 13, 2018 11:20:00 AM EST

It's a common misconception that web accessibility comes at a cost to web developers and marketers with little benefit. Search engine optimization (SEO) best practices and following the Web Content Accessibility Guidelines (WCAG) actually overlap. In fact, websites that take web accessibility seriously consistently rank higher than their competition on Google and YouTube.

When is the right time to plan for digital accessibility?

November 7, 2018 7:37:39 PM EST

In small companies and large corporations alike, people often ask, “When should we start accounting for digital accessibility?” It’s a hard question that usually has the same, simple answer: as soon as possible.

Improve Mobile Website and App Accessibility

November 5, 2018 12:15:00 PM EST

As people, including people with disabilities, increasingly prefer to perform online activities on a mobile device, the need for improved mobile accessibility is growing everyday. Many of the WCAG guidelines that apply to desktop also apply to mobile, but did you know there are new WCAG 2.1 guidelines specifically for mobile?

Quick Guide to Accessible Hyperlinks

October 29, 2018 1:25:00 PM EDT

When hyperlinks are accessible, everyone can easily navigate from one page to another. To improve the accessibility of hyperlinks, make sure they are clear, readable, visually distinct, color contrast compliant, and keyboard accessible.

Is automated testing enough for accessibility compliance?

October 24, 2018 1:20:00 PM EDT

Automated testing is valuable and should be part of your larger accessibility testing strategy, but it should not be used to replace human testing or prove ADA compliance on its own. While fast and efficient, automated scans can produce false positives and overlook certain issues.

Online Shopping and ADA Compliance: What You Need to Know

October 22, 2018 12:20:00 PM EDT

The holiday shopping season is upon us again. E-commerce sites, just like physical stores, need to be accessible for people with disabilities. Unfortunately, online shopping sometimes poses unique challenges. Expand your audience and help ensure ADA compliance by making your e-commerce site accessible.

Why Your Website Needs Regular ADA Compliance Checks

October 19, 2018 1:40:47 PM EDT

When a company decides to prioritize web accessibility, they've committed to making their website usable for people with disabilities. For companies to maintain that commitment, they need to avoid believing the myth that accessibility is a one-time fix — remaining ADA compliant requires maintenance and regular accessibility checks.

Web Design and Accessibility: Basics every new designer should know

October 12, 2018 2:36:56 PM EDT

The concepts of accessible web design empower designers to create beautiful and compelling experiences that everyone, including people with disabilities, can use. Here are some of the basics that new designers, or designers new to accessibility, should know.

Ten Ways to Plan for Digital Accessibility with Your New Business

October 8, 2018 1:48:00 PM EDT

Every new business needs to understand ADA and web accessibility requirements. Incorporating accessibility into your business plan from the beginning will make the process easier and your website more compliant. Read these 10 tips for proactively planning for digital accessibility.

The Basics and Importance of Color Contrast for Web Accessibility

October 1, 2018 2:05:00 PM EDT

Color contrast is a critical aspect of accessibility. Color contrast refers to the difference in light between text and its background. Make sure your website meets the minimum color contrast ratios to allow as many people as possible to view your content.

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