Nurture B2B Relationships with Accessible Content
Business-to-business marketing and sales are usually thought to be relationship-based, to have a long buying cycle, and to include a lot of research and preparation.
Ironically and unfortunately, the relationship aspect is sometimes used to defend not creating accessible experiences, but this is a risky and ineffective approach. With a quarter of U.S. adults having a disability, it's important for B2B marketers to remember that whatever industry they operate in, whatever businesses they deal with, they can be sure there are individuals with disabilities that impact how they use digital content.
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