Digital Accessibility Newsletter
May 2020

Now More Than Ever: Place Your Customers at the Center

Did you know it's five-times more expensive to get a new customer than to keep one?

Accessibility drives customer service and retention. If ever there were a time to do everything you could to hang onto the customers you've got, now would be that time.

To successfully serve customers, you've got to meet them with the right information and guidance at the right time. Without accessibility ingrained into your digital experiences, that can't happen.

• If Customer Retention Matters to Your Business, Accessibility Should Too
• It's Time to Think of Accessibility as Customer Service

COVID-19 Info Has Been Very Visual— Here's What to Keep in Mind

If you're responsible for crafting materials and messaging related to the pandemic, there are some key best practices to follow so that more people can access the critical information. A little goes a long way.

More about COVID-19 visual accessibility

Absentee Ballots in Michigan Aren't Accessible, Lawsuit Says

Although options for leveraging accessible digital voting exist, the paper ballots in Michigan can't be used independently by people who can't read and write print materials, violating Title II of the ADA.

More about Michigan voting lawsuit