After years of impressive, but steady and predictable growth, e-commerce exploded last year in a way nobody could have predicted. This round of predictions is easier: many people will never abandon the convenience of online shopping, even as the masses eventually become more comfortable with indoor shopping. Except now things are different and consumers have a lot of choices — for millions, accessibility will impact those choices. So instead of a race to the lowest price, the new kings of digital retail will be crowned by how well they meet the needs of everyone through accessible e-commerce experiences.
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