Digital Accessibility Newsletter
March 2021

Clear CTAs that show readers the right prompt at the right time are proven to help drive conversions. That's why most marketing teams will experiment with different wording, placement, and even colors to find the combinations that resonate most with their prospects. It's not easy for any company, but if your CTAs aren't accessible you're eliminating up to a quarter of possible leads right off the bat.

More about CTA Accessibility Tips

Headings Aren't Simply Style Elements. Here's Why.

Headings have the important job of defining the structural organization of each page for all users.

Spring Cleaning: Don't Forget about Accessibility

Create a plan to tidy-up all content, whether it hasn't been tested before, hasn't been tested in a while, or doesn't exist yet.

Why Having a Letter of Reasonable Accessibility^® is So Important in 2021

Companies need to prove compliance in today's legal climate

Many companies are concerned with not only achieving accessibility compliance, but also proving it. Given the prevalence of accessibility lawsuits and demand letters, their concerns are justified. One way we help our clients defend against these claims is through a Letter of Reasonable Accessibility^®.

"Achieving digital compliance through accessibility puts companies on the right side of the law, but, in today's legal climate, that's only half the battle — they also need to be able to prove their compliance if a complaint or lawsuit is brought against them."

More about the Need for a Letter of Reasonable Accessibility

Developing the Accessibility Mindset [free eBook]

Getting accessibility right by changing how you think about it

Download your free eBook and begin to discover that accessibility is not a burden, but an opportunity. You can develop the accessibility mindset with this guidance.

What's inside:

• Chapter 1: Keep the User at the Center of Everything
• Chapter 2: Accessibility is Not an Extra
• Chapter 3: Understanding the Goals and Challenges
• Chapter 4: Accessibility Benefits Everyone
• Chapter 5: Don't Force Disclosure, but Do Accommodate
• Chapter 6: Accessibility is a Journey

Developing the Accessibility Mindset [free eBook]