Don't underestimate the value of an enjoyable experience or the role that web accessibility can play in achieving that. No, this doesn't mean your content has to be thrilling if it isn't meant to be. More likely, an enjoyable experience is intuitive, functional, and productive. So, think of how you can use accessibility to tap into this most basic human reality: people don't want to repeat unpleasant experiences if they don't have to. These tips, like conducting usability testing and taking full advantage of a website redesign, can help.
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