You Might Be an Accessibility Champion If You...

October 22, 2019 9:30:00 AM EDT

As is true of every skill or calling, even the most seasoned accessibility professional was once a novice. If you are considering a career in accessibility or have interest in being a leader in advancing accessibility initiatives from whatever role you're in, you might already be an accessibility champion in the making.

2019 Holiday Shopping Predictions and Where Digital Accessibility Fits In

October 16, 2019 10:30:00 AM EDT

The 2019 holiday shopping season is almost upon us.

That means there are plenty of potential sale opportunities for your business. But if your website isn’t accessible, it also means you’re going to lose a a lot of those sales.

Why a Website Redesign Is the Perfect Time to Get Accessibility Right

October 15, 2019 9:29:54 AM EDT

Redesigning your website offers the perfect opportunity to consider accessibility. Rather than creating your site and trying to implement improvements later, begin with accessibility in mind.

Not only can you work in a timely, cost-efficient manner, but you can also optimize your site from the start, accommodate more users, and integrate accessibility as a top priority in your organization.

Supreme Court Denies Petition to Hear Domino's Accessibility Case

October 8, 2019 10:49:39 AM EDT

The Domino's accessibility case will not be heard by the Supreme Court of the United States, effectively upholding the Ninth Circuit opinion from earlier this year that says their website and app must be accessible. Plus, ten reasons the pizza company's strategy was a mistake.

Greater Digital Independence Through Eye Tracking

October 4, 2019 10:25:00 AM EDT

Eye tracking devices can help people with mobility disabilities meet the challenges of communicating and interacting with the world. The devices allow a computer to be controlled using only eye movements, which can be critical when a person is unable to use a mouse or keyboard. The process, called gaze interaction, uses eye tracking technology to determine exactly where the user is looking on the computer screen or within special eye tracking glasses.

Let's Stop Thinking of Accessibility Compliance as Scary

October 1, 2019 9:57:09 AM EDT

Looming lawsuits and words like "compliance" can make accessibility seem scary — or maybe worse, so daunting that we ignore it entirely.

But here's the thing: accessibility isn't scary; inaccessibility is.

How to Hire Top Talent with an Accessibility Mindset

September 20, 2019 10:13:00 AM EDT

As a business, you want to hire the best candidates for the job. However, you also want to emphasize accessibility within your organization without compromising your search for the top talent.

Fortunately, these two different motivations don’t have to be in conflict. By looking for people with the six traits below, you might improve your odds of hiring outstanding employees who also are a good fit for the pro-accessibility mindset.

What Are the Four Major Categories of Accessibility?

September 13, 2019 12:05:15 PM EDT

The Web Content Accessibility Guidelines (WCAG) are organized by four main principles, which state that content must be POUR: Perceivable, Operable, Understandable, and Robust. WCAG is the most-referenced set of standards in website accessibility lawsuits and is widely considered the best way to achieve accessibility.

Who Decides If a Website Is Accessible?

September 10, 2019 10:27:00 AM EDT

Web accessibility is a hot topic and it's here to stay — but with so many organizations learning and implementing the guiding principles and best practices, who actually gets to decide whether or not a website is accessible?

It's Okay to Feel Good About Accessibility

September 5, 2019 10:00:12 AM EDT

It's no secret web accessibility lawsuits are on the rise and that industries from education to retail to hospitality are increasingly adding compliance measures to help their websites and apps stay compliant with laws like the Americans with Disabilities Act (ADA).

With so much focus on the compliance aspect of accessibility, here's a reminder that you're doing the right thing for your customers and your business while improving everyone's experience.

Labor Day and Accessibility: Celebrate and Empower All Workers

September 3, 2019 9:40:00 AM EDT

Labor Day 2019 marked the 125th as a national holiday, a day the US Department of Labor says "celebrates and honors the greatest worker in the world – the American worker." Let's be certain we include the contributions of the members of the workforce with disabilities in that celebration and continue to work to create a more inclusive and more accessible workplace that empowers the future achievements of all workers.

7 Questions to Ask Your Website Host or Agency About Accessibility

August 28, 2019 10:11:00 AM EDT

Most businesses rely on third-parties for at least some of their website needs — the website may have been designed by a vendor, it may live on a vendor's platform or use their components and templates, or the content could even be managed entirely or partially by a vendor on an ongoing basis.

Here are 7 questions to ask your vendors about accessibility.

Give Yourself an Accessibility Test: Turn On High Contrast

August 26, 2019 10:17:24 AM EDT

For people who need or want to navigate the web with high contrast enabled, these settings offer a free and pretty reliable way to do so. High contrast also gives you a fast and easy way to identify some accessibility issues on your website you might not catch otherwise.

Use Caution with Automated Tools that Promise 100% Accessibility Compliance

August 23, 2019 12:01:07 PM EDT

Automated accessibility testing tools, powered by artificial intelligence (AI) and code-scanning technology, can be an important part of an accessibility testing plan — but, they must remain just a part. Automated testing on its own should not replace manual testing by an accessibility expert and should not be used as the only way to show compliance.

Back to School: Accessibility Considerations

August 17, 2019 1:58:50 PM EDT

It's that time of year and millions of students and their families across the country are getting ready for the new school year to begin. Back-to-school shopping, summer homework, and last-minute preparations can be difficult and stressful enough — and even more so when the websites and tools needed to do these things are not built to be accessible to people with disabilities.

Here are five accessibility reminders for back-to-school.

What Startups Need to Know About Accessibility

August 16, 2019 10:00:00 AM EDT

Accessibility may be the furthest thing from your mind when you’re just trying to get your startup off the ground, but it’s actually a crucial piece of the puzzle. Not only can accessibility save you a great deal of time and legal fees, it can also win your business more customers — which is essential when you’re in the growth phase of your startup. Read more…

Give Yourself an Accessibility Test: Use Your Site on a Phone

August 10, 2019 1:07:42 PM EDT

Did you know that how well websites work on a smartphone or tablet is a critical piece of web accessibility? While it's true that in-depth testing probably requires partnership with accessibility experts, you can start a preliminary assessment of your website's accessibility on your phone right now, for free.

Assistive Technology Market Estimates: Rapid Growth Ahead

August 8, 2019 10:33:00 AM EDT

According to projections by market research company Coherent Market Insights, the global assistive technology market will reach $26 billion by 2024, nearly doubling from $14 billion in 2015. Zion Market Research is even more optimistic about the industry’s trajectory, with an estimate of $31 billion in 2024 and an annual growth rate of 7.4 percent.

Senators Push Attorney General Barr for Answers on Web Accessibility Under the ADA

August 3, 2019 9:48:16 AM EDT

On July 30, Iowa Senator Chuck Grassley, joined by six other senators, sent a letter to U.S. Attorney General Barr asking the Department of Justice (DOJ) to clarify how the Americans with Disabilities Act (ADA) applies to web sites. 

8 Things the C-Suite Needs to Know About Accessibility

August 1, 2019 10:07:00 AM EDT

In order to be successfully adopted across the organization, accessibility can’t be limited to the lower rungs of the business — it needs to be supported by executives in the C-suite as well.

Here 8 of the most important things that executives need to know about accessibility.

What If I Can't Afford Digital Accessibility?

July 25, 2019 9:34:33 AM EDT

Some businesses may wonder if their pockets are deep enough or there is enough value in making their sites and apps accessible, and genuinely have the question, "What if I can't afford accessibility?" Read more…

Why You (Usually) Need Row and Column Headers for Accessible Tables

July 19, 2019 2:45:04 PM EDT

Tables are a great way to organize and share a lot of data and information. They help content creators and designers present facts and figures cleanly, when describing them in words and sentences may be difficult and tiresome.

While there are many other factors for whether a table can be considered accessible, one of the most common accessibility issues with data tables is the lack of properly-coded headers.

Why You Need to Test Custom Use Cases for Accessibility

July 17, 2019 9:55:51 AM EDT

There are a lot of website accessibility testing strategies, but if custom use cases aren't part of your testing strategy, you may be exposed to accessibility vulnerabilities as a result.

Accessibility for Ridesharing Services: 2019 Update

July 16, 2019 9:59:24 AM EDT

Perhaps the greatest benefit of owning a car is the independence that it provides: drivers can commute to work, run errands, visit friends and family, and much more. However, in recent years, many people are choosing to rely more heavily on ridesharing services, such as Uber and Lyft, instead of owning and maintaining their own vehicles.

The convenience of requesting and paying for transportation only when you need it is appealing to millions. And for some people with disabilities who don't obtain a driver's licence or don't have access to their own vehicle, these services have introduced a new potential era of transportation independence.

Of course, this can only be achieved if the apps and vehicles themselves are accessible. Although not perfect, Uber and Lyft have both made strong commitments to accessibility for people with disabilities.

Accessibility Improves Bounce Rates

July 13, 2019 8:59:48 AM EDT

Implementing accessibility best practices on your website allows people with disabilities to consume your content and engage with you to the fullest extent. Many businesses are also realizing the many additional benefits of web accessibility.

Digital marketers, for example, are discovering that accessibility improves SEO. There's a related aspect that hasn't received much attention: accessibility improves bounce rates.

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